AI search engines are changing how people find information online. In this episode, we explore how platforms like ChatGPT, Perplexity, and Claude are reshaping search and why traditional SEO alone is no longer enough. Learn how generative engine optimization helps your content appear in AI-generated answers through fact-dense writing, strong semantic coverage, and high information gain. We also discuss AI citations, referral traffic, and the growing role of tools like LLMs.txt. If your website relies on search traffic, understanding how AI engines surface content is essential to staying visible and competitive.