According to StackAdapt’s new report, The State of Programmatic Advertising 2026, the next phase of programmatic won’t be about incremental optimization. It will be about orchestration: unifying data, creative, channels, measurement, and AI into a single, intelligent system.

In this episode, we sit down with two industry leaders to unpack what that shift really means in practice.

• Paul Verna | VP of Content, EMARKETER
• Yang Han | CTO, StackAdapt