In this episode, I wanted to share Airtable's Product Market & Growth story.

We discussed:

3:19 - How did Zoelle figure out Airtable's use-cases?

4:21 - What was happening before finding PMF?

5:48 - How did they figure out early growth?

5:49 - What does reverse churn mean for Airtable?

11:20 - Why Airtable focused on customer success teams early on?

15:38 - Having so many use-cases and personas, how did you think about nailing it down?

17:48 - What were some acquisition strategies you focused on that gave a good ROI?

20:02 - How did you reach out cold to different enterprises?

22:09 - What is the framework that you learned from Airtable's PMF story?

24:46 - What were the early Aha and activation moments?

27:35 - How did you figure those moments out?

31:34 - Where some mistakes you made while achieving the PMF that others should not do?

Links:

• Zoelle's LinkedIn Profile (do let her know that I sent you)
• Twitter thread on Airtable's story

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