A.J. Jacobs is a self-described human guinea pig. The New York Times-bestselling author’s curiosity has led him to write about some his wacky adventures, like reading the entire Encyclopedia Britannica for his memoir The Know-It-All: One Man’s Humble Quest to Become the Smartest Person in the World and to thank everyone involved in making his cup of coffee for his newest book Thanks a Thousand.  Despite the creativity in his ideas, he says about 98% of them are terrible — so how does he find a good one? This week, A.J. and I talk about the work that goes into a creative idea, how to write when you hate writing, and the importance of gratitude throughout your journey.