Sign up to save your podcasts
Or
Share How Aletek's Marketing and Sales teams joined forces to grow in Australian mining with Arnie Hill
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How Aletek's Marketing and Sales teams joined forces to grow in Australian mining with Arnie Hill
National Sales Manager Arnie Hill shares how improving collaboration between sales and marketing teams leads to achieving better business outcomes, how mining companies can avoid cringy hard sells on LinkedIn, how to use targeted feedback to meet and exceed customer needs, and the key ways to add value when marketing to other mining companies.
00:00 Introduction to Sales and Marketing Collaboration
00:32 Welcome to Pure Gold Marketing
00:57 Interview with Arnie Hill: Background and Role at Aletek
02:53 Understanding Aletek's Products and Market
04:09 Sales and Marketing: Differences and Synergies
06:31 Challenges and Mistakes in Sales and Marketing
11:28 Strategies for Effective Sales and Marketing Collaboration
14:37 Expanding Aletek Globally
17:02 Salespeople Thinking Like Marketers
25:25 Building Trust and Nurturing Client Relationships
29:06 The Role of Expos and OEM Relationships
31:54 Leveraging LinkedIn Newsletters
33:27 Conclusion and Final Thoughts
Connect with Edwin on LinkedIn https://www.linkedin.com/in/edwin-davis/
Follow Pure Gold Films on Instagram https://www.instagram.com/pure_gold_films/
Learn more about Pure Gold Films here https://puregoldfilms.com.au
View all episodes
By Pure Gold FilmsNational Sales Manager Arnie Hill shares how improving collaboration between sales and marketing teams leads to achieving better business outcomes, how mining companies can avoid cringy hard sells on LinkedIn, how to use targeted feedback to meet and exceed customer needs, and the key ways to add value when marketing to other mining companies.
00:00 Introduction to Sales and Marketing Collaboration
00:32 Welcome to Pure Gold Marketing
00:57 Interview with Arnie Hill: Background and Role at Aletek
02:53 Understanding Aletek's Products and Market
04:09 Sales and Marketing: Differences and Synergies
06:31 Challenges and Mistakes in Sales and Marketing
11:28 Strategies for Effective Sales and Marketing Collaboration
14:37 Expanding Aletek Globally
17:02 Salespeople Thinking Like Marketers
25:25 Building Trust and Nurturing Client Relationships
29:06 The Role of Expos and OEM Relationships
31:54 Leveraging LinkedIn Newsletters
33:27 Conclusion and Final Thoughts
Connect with Edwin on LinkedIn https://www.linkedin.com/in/edwin-davis/
Follow Pure Gold Films on Instagram https://www.instagram.com/pure_gold_films/
Learn more about Pure Gold Films here https://puregoldfilms.com.au