Communication is the most important tool of the creative.

It’s also often one of the most overlooked.

I used to think the skill of my painting was the important part. I’ve realised it’s not.

The important thing is to communicate what your art is about. That’s what grows your following and your career.

Learning to communicate effectively is what will set you apart from everyone else in your field.

This week’s guest is Adam Aleksic - the Etymology Nerd. He has built an audience of over 1.6 million followers on instagram.

He’s been able to do this because he knows how to communicate.

His approach is strategic and replicable. Even in the age of the algorithm.

We often give mythical powers to the algorithms.

Adam explains what they actually are and how they affect our entire lives- even down to the way we algo-speak.

While the algorithms shape us we have a chance to use them to send our message into the world.

Adam is proof that you can make the internet work for you and that it’s not as random as we think.

Adam’s book - https://www.penguin.co.uk/books/468266/algospeak-by-aleksic-adam/9781529949148

Adam's Instagram - https://www.instagram.com/etymologynerd/

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