In this episode Adam sits down with David Newton, VP of Product, Customer Success and Marketing at Handle Global, to talk about B2B tech go-to-market strategy, aligning GTM teams, and how to harness the marketing website with this aligned, cross-functional understanding. Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

In this episode Adam sits down with David Newton, VP of Product, Customer Success and Marketing at Handle Global, to talk about B2B tech go-to-market strategy, aligning GTM teams, and how to harness the marketing website with this aligned, cross-functional understanding. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode Adam sits down with David Newton, VP of Product, Customer Success and Marketing at Handle Global, to talk about B2B tech go-to-market strategy, aligning GTM teams, and how to harness the marketing website with this aligned, cross-functional understanding. Hosted by Ausha. See <a href="https://ausha.co/privacy-policy" rel="noopener noreferrer">ausha.co/privacy-policy</a> for more information.

How Aligned B2B SaaS GTM Teams Boost Marketing Website Effectiveness

A website is never finished — especially a B2B tech website. Welcome to ForwardSlash, the podcast that explores how B2B tech companies can leverage their websites for fast, efficient, predictable, and scalable growth.

In each episode, Webstacks Marketing Manager, Adam Buettner, takes a big issue affecting the B2B tech landscape and picks the brains of marketing leaders around the world to learn how it affects the questions B2B tech marketers should ask about their websites—and how to answer them.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

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Marketing

A website is never finished — especially a B2B tech website. Welcome to ForwardSlash, the podcast that explores how B2B tech companies can leverage their websites for fast, efficient, predictable, and scalable growth. In each episode, Webstacks Marketing Manager, Adam Buettner, takes a big issue affecting the B2B tech landscape and picks the brains of marketing leaders around the world to learn how it affects the questions B2B tech marketers should ask about their websites—and how to answer them. Hosted by Ausha. See ausha.co/privacy-policy for more information.

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How Aligned B2B SaaS GTM Teams Boost Marketing Website Effectiveness

How Aligned B2B SaaS GTM Teams Boost Marketing Website Effectiveness