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In this Sustainable Wine Roundtable Member Interview podcast, I’m joined by Antonio Bertone, CEO and co-founder of Alileo Wines. Alileo strikes an interesting balance between old and new, offering natural wines produced using traditional methods, but packaged in a less conventional way. Their Sicilian varietals such as Grillo and Zibibbo are available in both bag-in-box format as well as 20L one-way kegs.
We talk about the packaging decision-making process, the trade-offs that come with alternative formats, and how Alileo is working to change perceptions around boxed wine. With their bold slogan of 'Boxed Wine is Not a Crime', Antonio shares the unique storytelling opportunity packaging can offer and insights into effective consumer engagement.
By Sustainable Wine5
11 ratings
In this Sustainable Wine Roundtable Member Interview podcast, I’m joined by Antonio Bertone, CEO and co-founder of Alileo Wines. Alileo strikes an interesting balance between old and new, offering natural wines produced using traditional methods, but packaged in a less conventional way. Their Sicilian varietals such as Grillo and Zibibbo are available in both bag-in-box format as well as 20L one-way kegs.
We talk about the packaging decision-making process, the trade-offs that come with alternative formats, and how Alileo is working to change perceptions around boxed wine. With their bold slogan of 'Boxed Wine is Not a Crime', Antonio shares the unique storytelling opportunity packaging can offer and insights into effective consumer engagement.