This week on Off the Grid on the Record, I sit down with Sebastian Mourra, founder of Alphana.ai — a platform built to help creators, businesses, and even record labels turn one piece of content into 30.

We dive into how Alphana is building the future of content repurposing, going beyond short clips to power blogs, LinkedIn posts, newsletters, quizzes, eBooks, and even music marketing assets like Spotify canvases and lyric videos. Sebastian explains why workflows are the missing link for scaling creators and how his background at Universal Music shaped Alphana’s newest product, Visuals, which is already shaking up how artists and labels handle releases.

What we cover in this episode:

• Why content repurposing is the biggest growth hack creators are missing
• How Alphana’s “AI card” system works like Lego blocks for custom workflows
• The unexpected $3K–$5K problem Alphana is solving for record labels on every release
• Why simplifying onboarding increased conversions more than adding new features
• Sebastian’s biggest lesson as a founder: double down on what you know

Whether you’re a podcaster, a coach, or an artist, this episode shows how one video can become the fuel for an entire content machine.

🔗 Connect with Sebastian & Alphana:

• Website: Alphana.ai
• LinkedIn: Sebastian Mourra
• X (Twitter): @SebastianMourra

👉 For more episodes, visit: http://www.youtube.com/@yarekmatacz