Today, on the Invent Like An Owner Podcast, Dave speaks with Blake Scholl. They discuss Blake’s time working on the Amazon Personalization team, and how he went on to build the team that built Amazon’s Automated Advertising engine, that dynamically placed ads on Google Ads (before Google even had an API). Amazon’s Automated Advertising engine started slow, but went on to drive billions in profitable sales for the company. It was fun to hear not only about the successes, but also about the missteps along the way.