Invent like an Owner with Dave Schappell

How Amazon Built its Associates Affiliate Marketing and Got Big Fast | Shawn Haynes


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Today, in the Invent Like An Owner Podcast, Dave speaks with Shawn Haynes. They discuss how the Amazon Associates team built and grew the affiliate marketing program. Shawn grew the team from several hundred initial affiliate marketing websites to more than 500,000 by the time he moved on. He shares how the learnings from early Associates economics, such as focusing on cost per new customer rather than margin on individual sales, helped inform the Premium Associates and Megadeals that Amazon pursued later.
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Invent like an Owner with Dave SchappellBy Dave Schappell

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