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Whether it's to give an outcome or a score, quizzes can be an indispensable tool in your marketing arsenal.

A single quiz can quickly become a lead-generation machine. It can help you learn more about your audience, generate quality leads, and boost your sales. It can also boost the awareness of your brand and drive more customers to your door.

Perhaps the most effective reason to utilize lead generation quizzes is because they have the ability to bring in traffic organically. When quizzes are made well, they have the potential of being shared by previous quiz participants within their social networks. This can lead to organic traffic to not only your lead generation quiz but to your website or brand altogether.

Marketing has changed and looks way different today than it did before the internet and social media took over. Inbound content marketing is all around us via the blogs, podcasts, videos, etc. that we consume on a daily basis. 

Content marketing is the process of creating and distributing content to attract and retain customers.

You’re creating blog posts, videos, podcasts, or whatever, promoting it, and your content’s job is to lead people towards a profitable action.