Meet Paul, a multi-talented American who created the biggest meme in China, by pure accident

In this episode of China Unpacked, we dive into Paul’s unlikely journey: from growing up in Amish country in the US to moving to China, cracking the code of Chinese social media, and becoming a viral sensation.

We talked about

• How he created the biggest meme in China (and it's not just pure luck!)
• How major brands and companies hijacked his viral meme for marketing campaigns
• The intense pressures of China’s social media scene — and Paul’s honest reflections on jealousy, resentment, and coping with viral fame
• The painful process he went through to becoming fluent in Chinese
• What the LGBT scene in China is like
• What he goes though as a drag performer in China