Send a text

Ana Guzmán, co-founder of Binibi, joins The Female Founder to share how a personal need evolved into a mission-driven bilingual children’s book company. After struggling to find high-quality English and Spanish books for her daughter, Guzmán partnered with her childhood friend to create Binibi—a brand designed to support families raising bilingual children. Drawing on her upbringing in El Salvador and her corporate experience at Squarespace, she reflects on the leap from a structured tech career to building a product-based business from the ground up.

Guzmán discusses identifying a clear market gap as the U.S. moves toward becoming the largest Spanish-speaking country, navigating manufacturing and retail challenges, and funding early growth through a successful Kickstarter campaign. She also shares candid lessons about patience, long-term thinking, and balancing entrepreneurship with motherhood. Her perspective offers practical insight into starting small, setting achievable milestones, and building confidence through steady progress.

Join us as we discuss:

• Identifying a market gap in bilingual children’s education
• Transitioning from a corporate role at Squarespace to entrepreneurship
• Launching a product-based business during the pandemic
• Preparing for and exceeding a $10,000 Kickstarter goal
• Building a brand that stands out on Amazon and direct-to-consumer channels
• Balancing business growth with motherhood and personal priorities
• The power of small milestones and long-term vision

Thank you for tuning in to The Female Founder Show with host and entrepreneur Bridget Fitzpatrick. If you like what you heard, please give us a review and let us know what you think?

Want to hear and see more great content to help you run your business more profitably? Go to ASBN.com.

If you want to watch the full video version of The Female Founder show, go to TheFemaleFounder.com