Pricing tends to get set once and then forgotten, even as demand, costs, and services evolve. Jessica Hunter shares why regularly reviewing pricing keeps aesthetic practices healthy and aligned.

She explains when high-demand services support higher prices, how tiered offerings shape perceived value, and why consistency across providers matters.

Listen for how data can guide smarter pricing decisions, how memberships encourage long-term loyalty, and what teams need to confidently communicate pricing with clients.

Instead of chasing what the med spa down the street charges, learn how to build loyalty with clients who are willing to pay for outcomes, quality, and trust.

HOST

Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success. 

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy