If you wanted to sell your agency today, would you know how to do it?

What is it (really) worth? Who would want to buy it? And how would you navigate the many obstacles involved in negotiating the sale?

In this episode, we explore the process of selling an agency with two people who were on opposite sides of the negotiating table. During her three decades in the business, Kerry Tate built one of Austin's most successful public relations firms. In 2007, she sold it to former tech executive Jeff Hahn.

Listen as Kerry and Jeff explain how they brokered a successful agreement, the lessons they learned, and how agency owners should think about the value of their company.