Google Ads Strategy with Kyle Sulerud

How and When To Use Portfolio Bid Strategies?


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In this episode, Kyle answers the questions:

  • What is a portfolio bid strategy?
  • What are the available options in portfolio bid strategies?
  • What are the 2 horrible bidding options that I won’t recommend?
  • Should you always want to change your target CPA for an entire campaign or an entire account?
  • What is the best way to run target CPA campaigns?

Episode notes and transcript: https://googleadsstrategy.com/how-and-when-to-use-portfolio-bid-strategies/

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Google Ads Strategy with Kyle SulerudBy Kyle Sulerud

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