Christina Garnett shares how collaborating with your brand advocates, (who I call superfans -- HubSpot calls theirs HubFans) can help your other users get even more value out of your product and the workflows, community engagement and the events that make it happen. 

I had a blast chatting with her about her work as head of community and advocacy for HubSpot and her course for SEMrush on social listening, one of my favourite research strategies in content marketing.

I had such a blast chatting with her! 

Thank you to my sponsor for this episode, sendcheckit.com, a handy email subject line tester.

Get the show notes and transcript at ashleyashbee.com/podcast.