Nash is a 4x tech founder originally from Pakistan where he built the country’s largest mobile social network before being acquired. He splits his time between San Francisco and Lahore. He’s currently the cofounder and CEO of Integry which helps B2B SaaS companies implement beautiful, native integrations that users love.

Integry is an Integrations Experience platform that handles everything around integrations for B2B SaaS. Whether it’s in-app, app directory, marketplace, workflow driven etc. We handle all of it end-to-end.

How to prioritize integrations?

Partnerships-based prioritization:

Product based prioritization:

Sales or CS based

Hyperion: we’re helping both platforms and new SaaS startups by providing integrations between them. If you’re a SaaS startup you can sign up sign up on Integry’s Hyperion Project: https://integry.io/hyperion/

Links:

https://integry.io/hyperion/

https://integry.io/

Nash: @nash

Up until around 2010, integrations were all built in house. Then, third parties like Mulesoft came out to support the engineers and speed up and co-manage the integration. Today, there are native-seeming integration portal solutions called IPAAS (integration partner as a service) who can power all of your integrations and allow you to add new one’s to your user dashboards almost instantly.

So today, there are 3 options for getting integrations done: Native, Powered and Managed integrations.

What happens when CEO’s ask their product/engineering team about leveraging a 3rd party IPAAS or Integration Experience solution?

If you can reduce the cost and time of rolling out integrations - taking time from months to days - the burden it takes off product alone is worth the conversation.

But as a partnerships team, what it allows you to do is move quickly to hit your goals from a strategic partnerships and co-marketing.