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How and Why to Build a Data Story to Scale Your Sales Channels
The CPG Strategy that Took Go Brewing from Online to Costco
Joe breaks down his strategic approach to building a CPG brand across multiple sales channels. Learn why the order matters—from your own Shopify storefront to Amazon to retail shelves—and how to build a compelling "data story" that opens doors with retailers. Discover the pros and cons of each platform, from FBA vs FBM on Amazon to native shopping on TikTok Shop and ChatGPT, and why getting product into customers' hands is its own kind of marketing.
For entrepreneurs, marketers and sales leaders seeking to build a powerful “data story,” improve repeat purchase rates, use cross-channel insights, and understand which platforms to prioritize first.
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By Joe Chura
5
2323 ratings
The CPG Strategy that Took Go Brewing from Online to Costco
Joe breaks down his strategic approach to building a CPG brand across multiple sales channels. Learn why the order matters—from your own Shopify storefront to Amazon to retail shelves—and how to build a compelling "data story" that opens doors with retailers. Discover the pros and cons of each platform, from FBA vs FBM on Amazon to native shopping on TikTok Shop and ChatGPT, and why getting product into customers' hands is its own kind of marketing.
For entrepreneurs, marketers and sales leaders seeking to build a powerful “data story,” improve repeat purchase rates, use cross-channel insights, and understand which platforms to prioritize first.