Predictable B2B Growth

How and Why You Should Update Old Facility Management Blogs in 2023


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That old blog you wrote 3 years ago… Optimize it. Make it better. Maybe you add more content. Maybe you add some anchor tags, cross-link it with other blogs and content. Or webpages. Improve the images.

There’s a strategy to optimize old blogs you may have written 12+ months ago. The same goes with web pages you have that may be part of your service offering. Either way, in 2023, your Facility Management marketing team should take the time to update content and optimize.

Learn how I’m doing it with some simple tips to move you in the right direction.

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Predictable B2B GrowthBy Javier Lozano, Jr. - Chief Marketing Officer