join me on this episode of the marketer's secret lighthouse, and welcome everyone. So today I want to talk about how to build an email list that generates sales. 

Very, very fast. 

So, now before we go into that first thing I've talked about is traffic so when you're building an email list, the traffic that you're targeting is very very important. Right. 

So you want to target hot traffic. 

And the reason why you want to target hot traffic is simply because, well, we know that cold traffic is traffic that knows the problem, but they don't know anything else besides that they're feeling a problem and they want fun and they're trying to find a way to resolve their problem. 

And usually these traffic will mean that you have to educate them about the solution and who you are and you know build up the trust before they can make a purchase. The next thing is that we know that one traffic knows about the problem and a little bit about the solution, but it's you have to educate them more about you and more about the solution in terms of getting them, you know, to make a purchase. 

So these will also be slightly slower because you still have to make that education, better to get them to buy, but when you, when you target hot traffic. The one thing that you will notice with hot traffic is that the prospects already know the problem they already know the solution, and they already know several people presenting the solution. 

They may not know you yet, or they may know you but they haven't purchased from you yet. And so the goal there becomes you showing them the benefits of your solution comparing the pros and cons. 

And, you know, giving them all those reasons to buy and making offers, and things like that, so that you can help them, you know, make that purchase. Now that you've taken care of, you know, that traffic that you're targeting.