Apple is entering the VR and AR race with the Apple Vision Pro, a mixed reality headset releasing early next year for $3,500. How will it change the VR and AR industry? Rob Alvarez, the marketing director at Owlchemy Labs (Job Simulator, Cosmonious High), joins us to answer that question, discuss the technology powering the headset, and explain why Apple making a headset is such a big deal. 

Timecodes:

00:00:00 – Intro

00:09:19 – Rob’s Games Marketing Background

00:12:19 – Video Game Adaptations

00:18:54 – What Drove Rob to Working in VR

00:21:27 – Advancements in VR Technology

00:23:03 – Assassin's Creed Nexus

00:26:19 – Apple Vision Pro

00:31:17 – Owlchemy’s Hand Tracking Technology

00:46:46 – Apple Vision Pro’s Technology

00:49:07 – Spatial Computing

00:52:00 – Live Events and Entertainment in VR / AR

00:54:54 – Vision Pro’s Productivity Focus

01:00:09 – How Apple Can Legitimize VR

01:12:09 – Future of VR / AR Marketing

Watch Owlchemy’s GDC hand tracking demo here, and follow Rob on Twitter @Robadubdub4U. Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at [email protected].