Welcome to the second episode of Illuminating Health Tech! This time we’re delighted to be joined by Silja Litvin, Psychologist, and Co-Founder of PsycApps. Silja was inspired to start the company after realising that her clients were reaching her too late – often after six months on a waitlist and years after experiencing initial symptoms. With a particular focus on Gen Z and Millennials, PsycApps created eQuoo, an emotional health app based around the principles of gamification; it’s a dialogue-focused fantasy game that teaches people real-life skills to deal with anxiety, depression, relationships, and personal growth.  

Silja delves into her background in psychology and how her role as a clinician influenced the development of the app. We also hear about what Silja has learned along the way and what she wishes she’d known when starting out.

We discuss:

. Why having a business plan before starting development is essential

. The importance of engagement when creating an application

. How Silja got the app to the front of the NHS queue, with help from Orcha

. Challenges she faced in the business world and how she overcame them

. Why having a business partner will fill the gaps of knowledge

Enjoy the episode and don’t forget to leave us a rating if you enjoyed the show!