In this weeks episode we put our heads together to discuss how phone apps/games use classical and operant conditioning to keep us coming back. We used information from multiple sites: www.inc.com/melody-wilding/the-psychological-reason-you-cant-stop-checking-yo.html www.psychologytoday.com/us/blog/more-tech-support/201403/the-new-skinner-box-web-and-mobile-analytics