In this episode of SPACES, we pick up where our last conversation left off with Sean Joyner, Brand & Communications Manager for HNTB’s national architecture practice, this time with a more direct exploration into how design professionals can shape narratives that defend fees, attract the right clients, and build resilient studios, even in lean times.

Dimitrius and Sean Joyner explore the public perception of architecture, the value of design in client relationships, and the importance of effective communication and writing in the profession. They discuss how architects can navigate client interactions, the significance of understanding one's value, and the journey of growth and professionalism in the field.

The conversation also explores the evolving landscape of writing and content creation, particularly in the context of AI's influence.

Sean Joyner: LinkedIn | Substack

SPACES Episode 185: 'How to Communicate the Real Worth of Architecture'

On Becoming a Professional: Letter to an Architecture Student

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