If you've ever said "my work speaks for itself" and skipped the marketing, this episode is for you.

In this episode, Aya covers why visibility matters more than ever in the age of AI, how to find your marketing niche, the platforms and tools that won't cost you a fortune, and the mindset shift that will help you stop waiting and start showing up. Whether you're a solopreneur or leading a growing firm, this episode will challenge the way you think about marketing and give you the clarity to finally do something about it. This is Part 1 of a 3-part marketing mini-series designed to help you build a practical marketing strategy for your architecture firm from scratch.

What You'll Learn:

• Why architects avoid marketing and why that mindset needs to change

• The 4 reasons architects resist marketing (and how to overcome them)

• What the 2026 Deltek Clarity Study reveals about digital presence and winning new work

• How a passion project podcast grew MGS Global Group from 8 to 60 employees

• How to market consistently without a big budget

• The Circle of Influence mindset for staying focused in uncertain times

Timestamps:

0:00 — Episode Snippet

0:21 — Welcome & host introduction / MGS Global Group overview

1:23 — "My work speaks for itself" — challenging the myth

2:18 — Why architects avoid marketing

7:24 — Why firm owners need to be the face of their brand in the age of AI

8:31 — Marketing doesn't have to be expensive — tools & resources

8:57 — The COVID podcast that changed everything: "Architect My Life"

9:49 — From 8 to 60 employees: the real ROI of Marketing

10:58 — MGS Global Group sponsor segment

12:00 — 2026 Deltek data

12:35 — What content marketing really means

17:34 — Why visibility is the differentiator

19:09 — You don't need to be everywhere, pick ONE platform and show up

19:31 — Teaser: Episode 2

19:51 — Personal reflection

21:21 — The Circle of Influence (Stephen Covey)

24:15 — Key takeaway

24:55 — Next episode preview

25:17 — Outro

Watch the episode!

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Listen to the Podcast:

Spotify: https://open.spotify.com/show/6rHAanLV0Kif5WXBajyUes?si=254a55e2877348f9

Apple Podcasts: https://podcasts.apple.com/us/podcast/architect-my-business/id1575638268

Website: https://www.architectmybusiness.com/

Connect with Us!

Instagram: https://www.instagram.com/architectmybusinesspodcast/

YouTube: https://www.youtube.com/@architectmybusiness

LinkedIn: https://www.linkedin.com/company/architectmybusiness/

About the Host:

Aya Shlachter is the Founder and CEO of MGS Global Group, an architectural support services firm serving hundreds of architecture practices worldwide. With over 18 years of industry experience, she helps firm owners scale smarter, adopt emerging technologies, and build resilient, future-ready practices.

Aya also hosts the AI for Architects and Architect My Business podcasts and is the co-founder of ArchiCon 2026, a global architecture business conference. She was named as 2025 Global FWN100™ Most Influential Filipina Woman in the World in the Founder and Pioneer category for her leadership in business and AI.

Connect with Aya Shlachter:

Email: [email protected]

Instagram: https://www.instagram.com/aya_shlachter/

LinkedIn: https://www.linkedin.com/in/ayashlachter/

Architect My Business brings you practical strategies on leadership, people, processes, and profit, so you can grow your firm with clarity and confidence. Whether you're just starting out or ready to scale, this podcast covers it all.

🎙️This episode is brought to you by:

MGS Global Group

End-to-End Architecture Production

BIM | Revit | AutoCAD | ArchiCAD | 3D Rendering

Since 2008

Learn more at: mgsglobalgroup.com