In this episode, Erica Thompson of Rio Grande Co., shares her unique perspective as an architectural products sales rep regarding what she looks for from manufacturers.

Episode Highlights:

• Meet Erica Thompson
• What Everyone in Building Products Sales Should Stop Doing with Regards to their Competitors
• What the Manufacturers Who Are Succeeding Are Doing in Their Marketing and Partner Enablement Efforts to Get the Spec from Architects
• How Architectural Sales Reps are Handling Supply Chain Disruptions and Representing Them to Your Clients
• The Three Biggest Things Manufacturers Need to Do To Gain the Loyalty of Distributor Sales Reps
• How Distributor Sales Reps are Using Manufacturer's Customer / Partner Portals
• What Architectural Sales Reps Prefer in a Manufacturer's Website
• How Value Engineering Impacts Architectural Sales
• The Top Three  Realities to Understand About The Day-to-Day Work of Architects
• Top Two Challenges Still Facing Distributors in 2022
• Factors Influencing Brand Switching Among Distributor's Sales Reps 
• The Surprising Impact of Product Visualization and Project Photos on Sales

Watch the full episode here: https://www.manobyte.com/growth-strategy/architectural-sales