In this episode I summarize and comment upon an article entitled “The Business Model Of The Non Profit Museum” which was written by the Sotheby’s Institute of Art and dated January 10, 2018. The article talks about revenue at museums such as fundraising, ticket sales, gift shops, etc. It discusses what normally brings in money and what does not. Many illuminating facts and figures are given. My Art History education at the University of Vermont in Burlington lacked any information on how museums actually operate so I found the article to be extremely interesting.