Paid media expert Haley Nininger explains how changes in data privacy affects the performance of advertising on Google. In this episode, we talk about:

• New layers of filtering dramatically impact the size of your target audience
• Why you should take a “full funnel” approach to advertising
• Ways to create more opportunities for value exchange
• How to approach, measure, and improve platform strategy with actionable tips

Listen and subscribe to learn how your paid media strategy should be ready for 2021, the year of consumer data privacy.