Politics with Amy Walter

How are Republicans and Democrats Approaching Campaigning on Facebook in 2020?

01.11.2020 - By WNYC and PRXPlay

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Tech giants like Facebook, Twitter, and Google have redefined the way both Republicans and Democrats approach digital campaign outreach and fundraising. However, calls to regulate social media platforms grew louder after evidence surfaced that nefarious actors attempted to use social media to influence the last US presidential election.  

While Twitter recently announced that it would no longer run political advertisements, Facebook has moved in the opposite direction. Earlier this week, Facebook announced that it would continue to allow political advertisements on the platform, even ads containing false information. 

Patrick Ruffini, co-founder of Echelon Insights and Tara McGowan, CEO and founder of Acronym, join Politics with Amy Walter to discuss what both parties have learned since 2016 about using social media platforms to target voters for fundraising.

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