How are brands and retailers rethinking marketing today? We discuss the impact of retailer media on all things national, shopper, and trade marketing with Peter V S Bond. As the host of The CPG Guys and head of client engagement at Flywheel, his point of view was so on point. 

Here are some key takeaways: 
 ✅Split of retailer media dollars by Amazon, Walmart and other retailers
 ✅Emergence of marketplaces, and how brands can navigate different retailers
 ✅The new measurement possibilities on Amazon with extended look-back periods and more.