In episode 204 of Small Business Talk, Cathy Smith welcomes back Wendy Corner, who previously appeared on episode 104. The conversation dives into Wendy's journey and how the world of podcasting has changed since her last appearance.

Wendy and Cathy discuss the importance of making a difference, not only within the community but in the lives of their podcast guests. Many former guests have been inspired to create their own podcasts, contributing to their success.

They explore the concept of "Making a Difference," which came about from Wendy's experience with the Raw Business Awards. They discuss the importance of entrepreneurship in filling voids and the balance between being "mad" and making a difference.

The conversation centres around the importance of speaking the language of your customers. They emphasise understanding your audience, using appropriate language, and leveraging tools like Answer the Public to understand what customers are searching for. This can lead to more effective marketing and greater connection with customers.

Wendy also touches on the importance of understanding where your customers are online and being present there, even if it's not a platform you enjoy personally. They discuss the potential pitfalls of focusing only on platforms you like but that your customers may not frequent. There's also a discussion about overcoming fears of using photos and videos on platforms like Instagram, recognising that people buy not just products or services but the personality and presence behind them.

Episode 204 of Small Business Talk provides insightful tips and strategies for small business owners, focusing on the importance of knowing your customer, effective communication, and making a meaningful difference in the lives of other.

Small Business Talk with Cathy Smith brought to you by CATCO Enterprises

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