In this episode, I team up with Brad to discuss the latest in the towing industry, sharing personal updates and the impact of recent weather events on our operations. We explore effective marketing strategies, highlighting the importance of targeted advertising and the need to address rising operational costs through rate adjustments. We share insights on competition and insurance challenges, emphasizing the necessity for operators to stay informed about regulatory issues. I wrap up with a light personal note and invite listener feedback, promoting safety and professionalism in the towing community.

 

Chapters 0:24  Introduction to Tow Business Podcast 1:37  Weekend Weather and Baseball 2:08  Storms and Tornado Alley 5:30  Aggressive Sales Tactics 8:45  Marketing Insights 10:07  Increasing Rates Discussion 15:04  Online Advertising Strategies 16:41  The Importance of Customer Retention 20:42  Training for Towing Companies 37:24  New Truck Purchase Decisions 43:07  Summit and Florida Show Plans 54:29  Addressing Increased Expenses 59:34  Buc-ee's Experience and Commentary 1:01:23  Conclusion and Call to Action