Forget the sales gimmicks—“Arthouse” is here to support artists sidelined by the traditional gallery model. In today's episode, our host, Scott “Sourdough” Power, founder of nonprofit media platform Arterial, discusses the concept behind “Arthouse,” an innovative TV series currently in pre-production. This series, which is fiscally sponsored by Arterial, aims to connect artists directly with buyers, eliminating the need for middlemen or galleries.

“Arthouse” is all about community engagement. Each episode will feature a family, a couple, or an individual interested in purchasing original art from a local artist but feels intimidated and unsure where to start, often working within a budget of just $500 to $1,000. The “Arthouse” team will meet with prospective buyers in their homes to better understand their needs, tastes, and living situation. Then, he takes them to visit the studios of three talented artists from their community. This immersive experience allows them to learn about the artists’ practices and the stories behind their creations. 

Scott believes that by directly connecting these buyers with local artists, “Arthouse” can recalibrate public perceptions of art ownership and make it more accessible to everyone. He emphasizes the socioeconomic dynamics that often deter people from investing in original artwork, noting that a lack of knowledge and exposure plays a significant role in this issue. By fostering open dialogues about personal tastes and accessibility, he aspires to cultivate a culture where original art is not merely reserved for the elite but is embraced and appreciated by all.

Tune into this episode to learn more about “Arthouse,” or subscribe to our newsletter to stay updated on the latest “Arthouse” news.

Links mentioned in this episode: 

Arterial

Arthouse

ArtsvilleUSA

Crewest Studio

First Friday Exhibitions

NOT REAL ART

NOT REAL ART Podcast

Remote Season One

Remote Season Two Sneak Peek

Scott “Sourdough” Power

For more information, please visit https://notrealart.com/introducing-arthouse