Non-dues revenue is becoming an increasingly important source of income for many associations—enabling innovation, relevance and financial stability in an increasingly competitive landscape.

In part two of our conversation, Sean Soth, executive vice president of strategy and global partnerships for the Society of Clinical Research Sites (SCRS) and founder and leadership advisory board chair for Professionals for Association Revenue (PAR), explores:

• the need for associations to adopt an entrepreneurial mindset and invest in business development
• the hurdles that can get in the way of associations bringing non-dues initiatives to life
• ways to align all constituents—staff, board members, business partners and members—around a shared mission
• the value that associations can continue to provide as trusted sources of information for members and industries alike
• strategies associations can leverage to engage more effectively with their supplier and vendor communities

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