The American Forest & Paper Association’s Jamie Tiralla, Director, Strategic Communications, and Jesse Levine, Senior Director, Energy and Environmental Policy, joined The A100 podcast to talk about the critical importance of sustainability. The two shared insights on creating sustainability goals and how other associations can begin to think about setting goals of their own.

Their recommendations: you must begin to think about sustainability goals and initiatives by assessing your operations and programs, identifying areas for improvement, and setting realistic and measurable goals. Doing this sends a message to the industry that associations are committed to a more sustainable future.

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