Sales, growth strategies, and taking calculated risks — it’s not just for those seeking a traditional quarterly profit in the business world. In this episode of the Association Chat Podcast, host KiKi L’Italien sits down with a serial entrepreneur in the association space, Lucas McCann, to talk all about it.

Currently, Lucas is at the helm of Core Adventures, a family of brands dedicated to providing comprehensive solutions for associations. Core Adventures offers services such as membership sales and recruiting, member retention strategies, engagement initiatives, affinity program management, and expert consulting. The company's portfolio includes Big Red M, specializing in association sales, research, and consulting, and Core Affinity, which focuses on affinity solutions to boost non-dues revenue and member engagement. Lucas also hosts the "6 Degrees of Associations" podcast, a platform that promotes industry connections and provides valuable insights into association management. Learn more: https://bigredm.com/.