In this episode of Ball Is Law, we sit down with Connor Printz to break down his journey from college basketball player to building one of the most recognizable personal brands in the Name, Image, and Likeness (NIL) space.

His story goes beyond highlights and stats. It is about understanding how to use your platform while you are still playing, not after it is over.

College and high school athletes are no longer just competing on the court. They are building brands in real time. The ones who understand that early create opportunities that extend far beyond their sport.

This conversation dives into what athletes should actually be doing to start their NIL journey. We also get into how he earned the nickname “NIL King,” what separated his approach from everyone else, and how he is now turning that momentum into his next chapter beyond basketball.

If you are an athlete trying to figure out where to start, this is the blueprint.