In this episode, we sit down with Aryan Sharma, a former Western University basketball player and CEBL draftee, to talk about life after sport — and why content creation is becoming a natural next chapter for athletes.Aryan played four collegiate seasons at Western University, appearing in 101 games and helping lead the program to an OUA second-place finish and a U SPORTS semifinal. He posted a career-high 37 points against Laurentian, grabbed 13 rebounds versus Nipissing, and was later selected second overall by the Montréal Alliance in the 2023 CEBL U SPORTS Draft. Off the court, he was also recognized with the Dr. Craig Boydell Award for Academic Excellence & Community Service.Since stepping away from competitive basketball, Aryan has shifted his focus to building an audience online. While he’s had viral moments across short-form platforms, his real edge lies in understanding how to grow, engage, and monetize smaller, highly connected audiences — especially for creators who don’t aspire to chase a million followers.This conversation explores:- How athletes can transition their competitive mindset into content creation- The identity shift that comes with leaving sport- Why small audiences can be more powerful (and profitable) than massive ones- How to build trust, community, and consistency onlineWhether you’re an athlete navigating life after sport, a creator just getting started, or someone looking to build something meaningful online, this episode offers a grounded, honest look at the journey.