Welcome to the new era of BRANDED. In this refreshed format, Ben Kaplan and Tom Cain team up weekly to break down the biggest stories in branding, marketing, tech, and business—with sharp takes, bold questions, and zero fluff.
In this episode:

• Hailey Bieber sells her skincare brand for $1B—how attention became the most valuable currency
• Meta signs a nuclear deal to power AI—literally
• Apple tries to reinvent itself with a major UI overhaul—but is it still innovative?
• Tesla’s global sales slump—what’s really going wrong
• Salesforce targets data dominance with a new acquisition
• Plus: How generative AI is changing the job market and what it means for creators, marketers, and brands