Where in your life or business could you replace tradition or “how things have always been done” with authenticity? What if you could break out of the mold and create a new path forward, with your core self and desires guiding the way? 

Our guest this week is Erin Hatzikostas. She’s a former corporate CEO turned professional pot-stirrer; the Founder of b Authentic inc, career coach, TEDx speaker, and nationally-published thought leader. 

Listen in to hear more about Erin’s story from corporate job to blazing her own path, what “strategic authenticity” actually is (and how you can use it in your own life), and how experimentation can help you determine your next move if you’re ever feeling stuck.

What You Will Learn: 

3:35: Erin talks about her background as a CEO, her journey through corporate America, and when and why she started itching for something new.

6:40: The epiphany Erin had after her corporate career and how she teaches that same epiphany to her clients now

8:40: How Erin followed her intuition when leaving her job in the corporate world and what role experimentation played in that process

11:08: Erin explains how she defines the word “authenticity.” 

17:36: Erin describes how someone can connect with their own authenticity and who they truly are at their core.

22:21: What “wall” Erin hits with her work now and how she moves past it

24:58: Erin explains what the “50 percent rule” is and how she applies it in her business.

28:26: Erin describes a piece of her backstory that’s allowed her the confidence to boldly express her opinions and to be authentic over traditional.

31:51: Why Erin thinks the philosophy of “being yourself” isn’t enough to truly live authentically

34:12: Erin gives advice for how someone could strategically use authenticity in their lives and their work.

40:50: The six pillars of strategic authenticity that Erin writes about in her new book

44:02: The brain science and power behind being “unexpected”

Relevant Links: 

• Visit Erin’s website: https://www.bauthenticinc.com/
• Purchase Erin’s book, “You Do You-ish”: https://www.amazon.com/You-Do-ish-Authentic-Superpowers/dp/1736376500/ref=sr_1_1?dchild=1&keywords=erin+hatzikostas&qid=1617748027&sr=8-1
• Follow Erin on LinkedIn: https://www.linkedin.com/in/erin-hatzikostas/
• Follow Erin on Instagram: https://www.instagram.com/erinhatzikostas/
• Free Soulcation Daily Planning Page: https://www.melodymiles.com/daily-planning-page
• Follow Mel Miles on Instagram: https://www.instagram.com/soulcationmel/
• Purchase the Soulcation Planner: https://www.melodymiles.com/soulcation-planner