If you hear words (but are they words really?) like "TikTok" and "BookTok" and go, "Ugh" or "I'm too late" or "I'm too old" or anything of the sort, this episode is for you.   Shelby Leigh got into the TikTok game relatively late and, in under two years, has sold 40,000 books as a result of her videos (one video in particular sold roughly 7000 copies!) This success has led the poet and mental health advocate not only to traditional publishing deals but also to a career as a book marketer.   And she makes the whole thing sound so DO-able! In this episode, she breaks down ways to hook TikTok scrollers, what TikTok "likes," how to grow your account to sell books and why BookTok truly can work for any book genre out there (yes, even yours).   Oh, and she sells products (including a $23 TikTok for Authors course) and consults with authors about growing their TikTok accounts. Go to her site to get in on all of it (and check out her TikTok here). Also! Enjoy our conversation, which provides a whole bunch of highly implementable tips and techniques.   ARE YOU A NON-FICTION AUTHOR? IF SO,  YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

How Authors Can Master TikTok with BookTok Sensation Shelby Leigh

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.
 
In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.
 
Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.

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Management & Marketing

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Kevin Anderson never meant to get into the publishing business after growing up in a small town in Canada before getting his PhD and graduating summa cum laude from Harvard and starting a tutoring company. 
 Nevertheless, that tutoring company transitioned into what is now a massive publishing company that employs 30 writers and editors that have collectively worked on over 200 New York Times bestselling books and sold over 100 million copies of books by people like Brene Brown, Simon Sinek and Jen Sincero. 
How juicy was our conversation about the state of publishing today? Well, in case you hadn't noticed, I stopped releasing new episodes of this podcast! But when I stumbled into this chat with Kevin, I realized it was too good to keep to myself. So please enjoy! FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.

The State of Publishing Today with Kevin Anderson

Annabelle Gurwitch is an actress, activist, and the author of the New York Times bestseller and Thurber Prize finalist I See You Made an Effort. Her other books include: Wherever You Go, There They Are, and You Say Tomato, I Say Shut Up (coauthored with Jeff Kahn).  She was the co-host of Dinner & a Movie on TBS and has appeared on NPR, The Today Show, CBS Early Show, Real Time with Bill Maher, PBS, and numerous CNN and MSNBC programs. Her essays and satire have been featured in The New Yorker, The New York Times, The Wall Street Journal, The Los Angeles Times, AARP, Real Simple, Prevention, The Los Angeles Book Review, The Daily Beast, Time, Next Tribe, Lenny Letter, Hadassah and The Hollywood Reporter, among other media outlets. She's also an extremely methodical (she might say obsessive compulsive?) person—one who starts planning her launch as she comes up with the book concept. And she works it—making lists, checking them way more than twice, reaching out to people she knows and doesn't know and ultimately making it so that her books have no option but to be successful. If you want practical steps on how to prepare both emotionally and literally for a release, this episode is packed with tips, tactics and other t-words! FOR MORE ABOUT WHAT MY COMPANY, LEGACY LAUNCH PAD, DOES, GO TO WWW.LEGACYLAUNCHPADPUB.COM

How to Get Your Book Everywhere with Annabelle Gurwitch

Dave Chesson is the creator of Kindlepreneur.com, a website devoted to teaching advanced book marketing which even Amazon KDP acknowledges as one of the best by telling users to “Gain insight from Kindlepreneur on how you can optimize marketing for your books.” Having worked with such authors as Orson Scott Card, Ted Dekker and more, his tactics help both fiction and nonfiction authors of all levels get their books discovered by the right readers.  But that's the official bio stuff. The stuff that really matters, at least to me, is that he is the wisest person out there today when it comes to successful indie publishing. Basically, he does the work so that the rest of us can utilize his techniques and systems. You can read the full transcript of our conversation below but the main takeaways are this: if you want to successfully launch a book, start your launch work the day you start writing; to cut down on haters, show readers you're human; and the right keywords and categories on Amazon can make the difference between bestsellerdom and obscurity. Enjoy this episode and by all means, employ the techniques! 

FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.

Make Sure You Write the Right Book with Dave Chesson

Ashlea Hearn is not only a 1st Lieutenant in the Army Reserves but also the author of Genesis Mortalis, Book 1 of the Take It Trilogy. We met when she reached out to me about the upcoming release of that book. But here's what's relevant: by that point, I had noticed this lovely person named Ashlea Hearn reviewing me wherever she could—different books, this podcast, on Google...everywhere. But here's what I really noticed: she wasn't just slapping a review up there in order to "do the right thing" but crafting thoughtful, in-depth analysis that showed she really had taken in and appreciated the work. (Her review of Party Girl still comes up as "Most Relevant," which is Amazon speak for "the most thoughtful one.") Because of all this, not only was I delighted to speak to her about her book but when she declared me her "mentor," I happily took on the role. And it's been nothing but rewarding as I've watched her jump into life and authorhood with enthusiasm and gumption. Then, like the amazing mentee she is, she flew out for a book party I had for one of my clients and made so many friends that when I showed up for breakfast the next morning to meet some, she was there! So that's our back story. Here's her back story. She started writing as a little girl because it was a fascinating escape from what she considered to be a mundane life of a girl from the Midwest. At an early age, she fell in love with the suaveness of James Bond, the action of Mission: Impossible, the gore and badassery of Kill Bill: Volume 1 and the relatable female characters of Totally Spies!—all of which influenced the Take It book series. Listen in on this chat between a mentee and a thoroughly delighted mentor! FOR MORE INFO ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM!

Get Your Book in Stores with Ashlea Hearn

Scott Duffy is an entrepreneur and business strategist who's listed as a “Top 10 Speaker” by Entrepreneur and has been named one of the “Top Influential People To Follow” by Yahoo! Finance. 'But that's not why I brought him on the pod. I brought him on because he's also the author of three different business books on three different topics, from three different publishers and launched in three entirely different ways. When I was at his mastermind a few weeks ago, he articulated why entrepreneurs should launch books in a way that was clearer than I'd ever heard. That's why I wanted him on the show but what I actually got out of our talk was so much more. In this episode, we got into the importance of subtitles, why authors should be featured on their book covers and how his most recent book launch was a disaster. FOR MORE ABOUT THE POD AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM

How Authors Can Master TikTok with BookTok Sensation Shelby Leigh

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