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In this episode of Elite Agent Masterclass, Jack Durkin and Holly Boylan are joined by Ian Macbeth, co-founder of Avocado Property, The Momentum Group, and The Survey Network.

Known for his bold approach to branding and disrupting the traditional estate agency model, Ian shares how Avocado carved out its identity in a crowded market — and what other agents can learn from it.

Inside the episode:

• Why clarity of brand message matters more than flashy marketing
• The “Power of Three” principle Ian uses to simplify success
• How to create standout social content that builds community (not just reach)
• The process behind Avocado’s recent trademark — and what it represents
• The role of AI in estate agency today, and where it’s heading
• Why self-employed agents should think like business owners, not just agents

💬 “Your brand is what people say about you when you're not in the room — and that starts with how you show up every single day.”

If you’re serious about building a high-impact personal brand, creating long-term leverage, and navigating the shift to a more modern model of estate agency, this episode is essential listening.

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