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How aware are your customers of the problem you solve and the solution you offer?
In 1966, Eugene Schwartz published his book, Breakthrough Advertising. In it he identifies the different levels of communication you need to have based on where your audience is. Listen as marketing expert, Brian Hahn, unpacks the 5 Levels of Awareness so you can more effectively communicate to your audience. These 5 Levels form the acrostic UPSYD which stands for: Unaware, Problem Aware, Solution Aware, Aware of Your Solution, Deal. Tune in and hear Brian explain what these are.
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By RISC_OBFUSCATED
5
11 ratings
In 1966, Eugene Schwartz published his book, Breakthrough Advertising. In it he identifies the different levels of communication you need to have based on where your audience is. Listen as marketing expert, Brian Hahn, unpacks the 5 Levels of Awareness so you can more effectively communicate to your audience. These 5 Levels form the acrostic UPSYD which stands for: Unaware, Problem Aware, Solution Aware, Aware of Your Solution, Deal. Tune in and hear Brian explain what these are.