“How do we elevate the content but meet these two audiences at the same time? I'm always thinking that when I'm working with my writers. When I'm writing, when I'm working with the strategist inside the organization: “What are we going to do?” More importantly, “how are we going to say it? What is the form factor that it's going to be delivered?” 

Those are always the same questions every single time no matter what we do in marketing, how we're going to execute those questions we need to answer.” 

- Ty Levine, Chief Marketing Officer, HALO Diagnostics

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