If you want to understand how LinkedIn really works in B2B,this episode is essential.

In this conversation with a LinkedIn insider, we break down how LinkedIn actually drives B2B growth, why most LinkedIn strategies fail, and how smart brands use LinkedIn to staymemorable, not just visible.

 If you’re using LinkedIn for marketing, sales, personalbranding, or business growth, this will change how you think about LinkedIn.

In this episode, you’ll learn:

- Why LinkedIn is more about memory than conversion

- How LinkedIn shapes B2B buying decisions

- The real role of LinkedIn in long-term business growth

Whether you’re a founder, marketer, consultant, or agencyowner, this episode shows how to use LinkedIn strategically, not randomly.

Go follow Jenny!

➡️ https://www.linkedin.com/in/jennifer-shaw-sweet-7134a56/

Chapters:

(00:00) - How B2B Brands Actually Grow (LinkedIn InsiderExplains)

(00:55) - Journey into Advertising and Marketing

(04:51) - Transition to LinkedIn and the B2B Institute

(10:05) - Challenges and Opportunities in B2B Marketing

(15:15) - The Importance of Branding in B2B Marketing

(16:09) - The Role of Research in B2B Marketing

(17:32) - Developing a Five-Year Marketing Plan

(23:19) - The Power of Brand Marketing

(23:41) - The Role of Brand and Performance Marketing

(29:04) - Career Insights and Advice

(32:20) - Final Thoughts and Contact Information