In this episode, Tom Augenthaler, a top influencer marketing consultant and strategist shares what is a social media influencer and how B2B companies can create a powerful impact on their growth with social media influencers. Insights he shares include:

• What does Influencer marketing mean
• How do you define social media influencers
• What role do social media influencers play in marketing
• Is influencer marketing really a marketing strategy or advertising strategy
• How many followers do you need to join the ranks of social media influencers
• When is a company ready for influencer marketing
• Why influencer marketing can't be done in a turn key fashion
• Why invest for the long haul - what does that look like
• Metrics to help guide success with influencer marketing and build your brand influence
• How to find the right social media influencers
• The current state of the influencer marketing landscape
• and much more