Chapters

00:00 Introduction and Background

01:47 The Intersection of Digital and Content

03:13 The Power of Digital and Content

04:24 T-Mobile's Bold Branding

07:34 Content Collaboration with the Kardashians

09:06 The Role of Digital and Content in Brand Building

11:28 Challenges in Embracing Digital and Content

13:13 The Importance of Engagement in Marketing

15:05 B2B vs. B2C in Embracing New Marketing Mechanisms

17:19 Zendesk's Content Strategy

21:00 Injecting Personality into the Brand

23:00 The Zendesk Alternative Band

25:30 Analyzing Content Performance

27:54 Changing Perspectives on Gated Content

31:48 Brands Setting the Bar in B2B Marketing

Host: Eric Gray

Guest: Kari Homan

Producer: Davia Taylor

Editor: David C Schuett

Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-us

Follow us on social media:  @WeareMaverickCo