AI – is it a content marketers friend or foe? 

Chris Hutchins, Director of Content Strategy at 6Sense, believes AI can be our friend if we reframe our mindsets and use it, among other things, to optimize our strategies. 

Chris joins host Amy Woods on this episode of B2B Content Strategist to discuss his thoughts on the huge impact of AI on content marketing, give us a glimpse behind the curtain at 6Sense’s content processes and provide tips for content writers. 

Plus, Chris shares the importance of building trust and why he believes you can’t achieve content strategy perfection. 

Host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Find out about: 

• How Chris optimizes and streamlines content processes at 6Sense 
• Why AI is not the enemy and how content marketers can use it 
• When to keep things in-house and when to outsource 

Important Links & Mentions 

• 6Sense: https://6sense.com/  
• Chris on LinkedIn: https://www.linkedin.com/in/jchutchinswriter/   
• Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/  
• Content 10x: https://www.content10x.com/